I’m Alex

Performance & Career Coaching for IT Professionals and Entrepreneurs.


Helping You to unleash your potential

Personal Life Coaching

You know what to do, all the motivation, energy, creativity and passion are inside of you!

You just need a trusted partner to support you in unleashing those qualities and have the life you deserve!

Career Building

Are you looking for the next career shift or you want to move further in your company? Lets create a plan together! Your success is mine success!

Helping You Achieve Success

Unlock Your Full Potential. Say Hello to THE NEW YOU

We all have dreams. How we live our lives determines if those dreams will become a reality or not. Sometimes having someone to encourage us and provide us valuable feedback is the difference between make it or break it. Let me help you and support you in your journey to become a better version of you and have the life you always dream for!


Open-minded and supportive

Valuable feedback based on personal experience

Busting limiting beliefs

Finding work that matters

Goal Setting

It happens way too often that we set goals for ourselves and once we achieve them we ask ourselves” is that all there is?”

I will help you in setting a meaningful and inspiring goals!

Performance Coaching

We are always motivated by something. If we procrastinate this is an indication that we are not working towards achieving the right goals. I will help you to build that motivation towards achieving your goals!

Stress Management

In order to achieve a big goal we need to acquire new knowledge skills or do something in a different way. Those changes triggers a natural stress and resistance. Together we will handle those processes in the most optimum way

Career Advice

Dreaming for the next big step? Together we are going to work towards an action plan how you are going to achieve your desired career goals.

What Is Life Coaching?
Who is Coaching For?

Coaching is for those people who want something more from life. Coach is not a parent or friend, but a support and accountability buddy. By using specific technique a coach is able to breakthrough personal blockages, limiting beliefs and help you in overcoming procrastination, so you will achieve the life you deserve!


Coach is don’t play the role of parent or a friend. My purpose is to help you achieve your goals. Your success is my success as well. This means that I will encourage you to continue and at times provide you the hard truth and feedback. I will ask you a lot of questions.


Why we haven’t achieved our dreams so far? Sometimes the fact that we have someone to be accountable for can make a big change.


There are many people in the world who will let us down. Laughing at our dreams. My role as a coach is to not to judge your dreams, but support you in achieving them.

Asking the right questions

There is an old saying that “All Roads Lead to Rome”, however some road may lead you faster to your dreams compare to others. I will ask you a lot of questions in order to ensure you will find the shortest road.


I had already coached dozen of clients and I will use my proven expertise in helping you!

About Me

My name is Alex and I come from Bulgaria, from a town called Veliko Tarnovo.

In the past, I had a dead end job and I was really frustrated in some areas in my life. This helped me to realize that Life is not about achieving your goals, but life is about focusing on the right goals. My past learning experiences/some people would call them mistakes/, triggered me to persuade a life focused on fulfillment.

I achieved a couple of my dreams, previously I thought would be impossible. I received a promotion and had my own Team of SW Developers. I decided to make a career shift as a Project Manager and immediately received such job offer. I had always wanted to be a trainer and I never would imagine that I would be a youth trainer, but I achieved this goal as well.

I had been recognized as the highest award in Toastmasters/organization focused on public speaking/: Distinguished Toastmaster, which took me only 4 years to achieve, where the average is around 7 years.

I had coached dozens of people and delivered outstanding results in their life.

What I learned is that what most of us are/were lacking is fulfilling goals that’s why I want to make the world a better place by supporting people in their life transformation journey.

Helping them in their “dance with the fear” and looking at their life in the position of possibility.

I believe that the past doesn’t equal the future and whatever happened before/missing opportunities or tragedy/ shouldn’t block us from achieving our goals.


I was struggling with a life decision and I decided to use the help of a Life Coach. Alex was very helpful, open-minded and listened carefully to my problems. After a couple of sessions, I was able to overcome my blockage and to move forward.

Jeroen, The Netherlands

During our work together Alex provide me with different point of view. I was stuck at my career and with his help I was able to overcome my resistance and procrastination at work and at the end of the year ask my manager for promotion, which was approved!

Maria, Bulgaria

“Alex has been now coaching me for 4 sessions of 2 hours. We have done a tremendous work with defining my objectives, finding out the biases of my approach to life and working on questions I had never been courageous enough to look at. Among other things, he helped me strongly improve my mindfulness and motivate myself.

Alex amazed me by his knowledge and use of the coaching techniques, questions, reformulation, theoretical models, card games and other tools. Being used to therapy, I needed to be shown how to look at the future and he did this wonderfully. He also kindly pointed out some communication biases I had, and I am thankful for it.

I’d like to thank Alex for his help until now. I am sure he’ll help many more people in the future. Choose him as your coach. You won’t regret it.”

Cécile, 6/1/2019

“I wasn’t sure if coaching was the right approach for me, but after the first session with Alex, I knew I can trust him and he can support me in achieving my dreams.

Jakub, Czech Republic

Find Your Balance. Set Your Goals. Take A Challenge. Reward Yourself.

The quality of our life is determined by the actions we take.

If you can’t wait to follow your dreams and make the dreamed changes in your life, act now!

Make an appointment and lets continue from there.

What’s next?

Once you make an appointment I will contact you and then I will arrange  our first meeting which will last up to 45 minutes and its for free. There we will discuss your dreams and how I can help you in achieving them.

Don’t Wait Any Longer. Start Forging Your Own Path Today!